About the Brand


The Ski or Die mantra was born of an obsession with fighting the odds, going against the grain, proving the nonbelievers wrong and throwing 110% of our heart and soul into water skiing from sunrise to sunset. For the Ski or Die collective, it’s not a question of “will we ski today?”, but rather “when and for how long?” We ski when the wind is howling AND when the water’s flat. We’ve got rain goggles on standby and we’ve been known to throw on a drysuit when need be. Settling? Never heard of her.  Ski or Die is about having the courage and conviction to be your best, every day.  
Rome wasn’t built in a day… and neither were we. Years of learning, relearning, failing, succeeding, experimenting and so on made us the water skiers we are today. And that’s something we want to wear loud and proud. Strength, faith, tenacity and fearlessness are all at the core of what we do. Our vision is a community of skiers who aren’t afraid to keep chasing one more buoy, more more point, and one more foot. The path may not always be clear, but that doesn’t stop the Ski or Die dream. 
Gone are the days of wearing ski event shirts to only, well… events. Born of her love for old school tattoo-inspired art, Elizabeth Montavon has created a selection of apparel that embodies this manta and — most importantly — is truly wearable. 
We get that Ski or Die isn’t the “norm” — and we love that. We wouldn’t be able to sleep at night if we were anything less than committed to creating an authentic message. We hope you see that Ski or Die was created for people like you. YOU are the ones who keep showing up to the lake, striving to learn more and get better. YOU are the ones who put in the hard work everyday and know that there’s some power in good ol’ fashioned blood, sweat, and tears. YOU are second to none. 
Are you willing to Ski or Die?